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Effectiveness of Multi-level Marketing As a Marketing Strategy

July 8, 2009 | Business News | Comments (0)

Marketing strategy is a part of business plan in every organization. This is one of the most important in running a business. In our time, many are using MLM or Multi-level Marketing as their strategy.

MLM also called as network marketing is a way of marketing in which the product and company is promoted directly to the consumers. The purpose is to create sales force that will perform as a distributor and generate income not only by producing sales but also by referring the product/company to the other people. Members of a MLM are earning income by commission based of their total independent sales plus the agreed percentage from the sales commission of their downline (recruit members).


mlm

Here are the reasons why many companies are using MLM or Multi-level Marketing as their marketing strategy.

1. Low-cost ways to promote company

2. Less workers or regular employee, meaning there is no need to hire salespersons and pay regular salary and other privileges of a regular employee.

3. No need to pay for big television advertisement

4. Salesperson has the high possibility to generate sales because they are earning by commission, they are more eager to gain sales than the regular employee

5. Easy to recruit members, many persons are interested to join for the following reasons:

a. The members success will be based on individual’s effort

b. Personal freedom

c. They have enough time to spend with their family

d. An opportunity to earn unlimited income

MLM companies are escalating, even in the web; they call each member as an affiliate partner. The process is the same; the only difference is as an affiliate partner to an online company, the task is to market the product online, either by sending emails or by putting the ads banner of the merchant to your own website.

I have here 10 lists of Multi-level Marketing companies (not in-order). They are successful in the field and you might at interest to know their background.

  1. Forever living products
  2. Herbalife
  3. Mary Kay
  4. Avon Products
  5. Cobra group
  6. Freelife
  7. Nu skin Enterprises
  8. Usana Health sciences
  9. Amway
  10. Kleeneze

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January 9, 2008 | Business Plan, Business Videos | Comments (0)

One thing about doing business today is that you have to plan and make sure that they are completed after being given a set deadline. With today’s modern age, time is important and the role of each employee towards completing it on time is equally relevant.

Business plans need to be shown in the proper visual strategy presentation that will create impact and attention. While most people are gearing towards graphics and animations, don’t forget that planning and jotting down the itinerary for the various phases and stages of the presentation is still the most important thing.

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