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SAN DIEGO, May 16, 2011 /PRNewswire/ — Sometimes the internet does not play nice, but a knowledgeable PR firm can navigate clients into the right direction if faced with a fierce competitor. And, a solid PR foundation is anchored by crisis management – and every company should be equipped with a solid public relations action plan should a potentially damaging situation arise.

Take for example the recent PR scandal surrounding Facebook.

In a string of recent schemes that have gone embarrassingly public, Facebook and Burson-Marsteller, PR firm to the social giant, are scraping together an explanation for emails aimed to undermine Google and their new brainchild, Social Circle, a social networking site and potential threat to the social empire.

The unsavory emails were posted for public showcasing on a popular blog after staffers on behalf of the PR firm pitched their ideas to newspapers, journalists and bloggers. Representatives on behalf of Burson-Marsteller even promised syndication on Washington Post, Huffington Post, and other popular news favorites in exchange for a “Google-bashing” editorial, according to MSNBC.

Now, Facebook must face the PR nightmare and has since issued several statements regarding the incident, including admission to hiring the PR firm but without ill-intent. Burson-Marsteller has chosen not to fire their representatives, rather opting for extra training instead.

With Facebook and Google neck-and-neck in terms of web prominence and the latter upping its influence in the social media sphere, the impetus behind Facebook’s failed campaign is not hard to understand. The method, however, is tantamount to a public relations crisis for Facebook, who now appears untrustworthy while nemesis Google emerges as a mere stand-by.

Facebook’s high-profile embarrassment creates an invaluable learning opportunity in the realm of PR blunders and crisis management. The following tips are essential to mending a PR nightmare should one occur.

• Come clean immediately. Evading the answer to a scandalous question or accusation will only encourage reporters to dig and rumors to spread.
• Be honest. Once an investigation is launched, the truth is bound to come out sooner or later. If it comes directly from you, you’ll have a better chance at recovering your image.
• Make a firm statement. Falling back on the “no comment” line is just as evasive as saying nothing at all, and few journalists will let it lie. State your case honestly and completely to settle debate and avoid prolonged investigation or news coverage.

About Social Icing

Social Icing is a social media marketing public relations agency that harnesses the power of the social web phenomenon to industries including publications, non-profits, consumer goods,

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Social networking sites is very popular as of the moment. In fact, in one survey, it tells that more than 50 % of the populations are using this. We are all aware that FACEBOOK is one of the most popular social networking sites. The users of this are increasing daily. For me the interesting part of the site are the sharing of ideas, different games such as Farmville and you can post your products or services here for free at the same time tag details with your friends.

Facebook can be a big help in spreading the information about your business. There are two ways the paid and unpaid one. For now I am using the unpaid way, I am concentrating into buy and sell of RTW (ready to wear) such as shoes, shorts, blouses, shirts, jackets and the likes. What I am doing is to invite and search all my friends, the old ones and the new ones. Upload photos indicating all information or details of the business, posts it and tag all of my friends. This is a useful strategy, for the reason that your friend friends can also view your post. If you have 100 friends in your social account and each of them has one hundred friends each, then you have ten thousand possible customers. That is how effective facebook each, the only thing is to how you will present your ideas into it. Just be creative and resourceful and this social networking site can make you a great deal.

Are you one of those people who are enthusiastic with social networking service? What is your insight to social networking? The said service has known in creating online communities in which People shares similar interest, school, friends, company and other different categories.

Here are the short lists of social networking sites:

1. Facebook – considered as one of the well-known site in the internet community. The site offer different features such as chat, posting ads, etc.., which I think makes them famous. You can check them here, http://facebook.com
2. Twitter – It offer social networking and free micro-blogging service. Twitter has known in their tags “What are you doing?” and “Followers”, for more information visit, http://twitter.com/.
3. MySpace – features Blog, MySpace mobile, uploading Music, Videos and photos and your own websites. For details check, http://www.myspace.com/
4. Hi5 – It is said to be Alexa’s 25^th most popular site. Find out why here…http://hi5.com
5. MyYearbook – content is similar with other social networking site. Most of their members came from United States. Here is the link to their site, http://www.myyearbook.com/
6. Classmates – It helps you find your old friends in your school days, from kindergarten to college. According to them, the site has 40 million members, records shows how popular the site is. You can find them at, http://www.classmates.com/.

By discussing the usual content of social networking site, I am sure some of you who are still not a member of any of them may got curious and do want to be updated in the circle. To be a member of social networking websites is very easy, just register your email address, verify the registration and create your profile.

What are the reasons why social networking site attract many users? Here are some of the reasons I got to various users.

1. Membership is free.
2. Some of them gives you the opportunity to do own blog, port and lets you chat within the site.
3. A chance to meet old friends, classmates and officemates
4. It is one way of getting an update to your colleague
5. Meeting new Acquaintances through a Network
6. An Effective way of Marketing

Social networking website is getting popular each day. Thousands of users added everyday, because of that selected social networking sites offer paid advertisement, such as MySpace and facebook. Advertisers have faith in social networking sites. They are assuming to gain revenue by placing their ads to the sites, relying with the popularity of social networking service.