The Relevance of asking “Why”

Perhaps the most important work in selling is “WHY?”  This word should be used more often particularly by salespeople.

Many salespeople tend to respond to any objection with “yes, but” that often prohibits sales.  A salesperson will get nothing by debating customers whether existing or prospects.  On the other hand, a simple question of “why” can favorably set the mood for the salesman and customer to discuss things in a friendly manner. Read the rest of this entry »

Qualities and Principles in Selling

To influence a prospective customer to buy a product or service, the salesperson must first possess the following qualities: Read the rest of this entry »

Cultivate the Virtue of Self

Self-discipline can be learned.  It can help any individual to succeed more both in relationships and chosen career.

The fundamental principle in the development of self-discipline is the law of deferred gratification.  The elements behind the principle in developing self-discipline are as follows: Read the rest of this entry »

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Oppose Price Resistance Wisely

Whatever product is sold, there is objection every salesperson is certain to encounter from time to time, the price of the product.  How to cope with the challenge can make a great deal of difference in the volume of products sold and more importantly, the profitability of the business. Read the rest of this entry »

Undesirable Sales People

To a certain extent, a number of sales people have the tendency to be complacent to their jobs brought about by varied reasons i.e. too long in the position, not promotable, absenteeism, tardiness, etc.  Not all can be motivated despite the company’s effort through their superiors. When this situation happens, as superiors, it is better to give-up on the individuals than to be blamed later on. Read the rest of this entry »