Bloggy Business Today

Any ordinary clerk or a mere out of school person can sell if buyers do not object. But, how about when the buyer objects? It is the response to objections that makes the difference between the professional and the amateur salesperson. A professional salesperson considers objections as opportunities.

Any individual can develop skills in handling objections though constant application and practice with the help of the following suggestions.

• Maintain record of objections encountered during sales presentation, be acquainted with each case, prepare and be ready with a competent reply.
• Have information resources available and ready for contact on situations wherein objections or questions cannot be answered with confidence.
• Courteously postpone the response to an objection until the next scheduled presentation, when it is necessary or advisable, where the response will be more concrete and objective.
• Be cautious not to reply impulsively to an objection.
• Be honest to admit of not knowing the answer for a question asked but commit to get back immediately with the right answer.
• Always carry documents that will serve as proof that can be used when responding to familiar objections.
• Have a master list of customers with objections that were successfully overcome. They can be used as testimonials.
• Counter valid objections with offsetting points to prove doing business is still profitable.
• Make it the business to ascertain that the buyer’s stated objection is the real reason.
• Eliminate objections by anticipating them.

A business letter is quoted as a formal letter, written and addressed from one business organization to another. Companies write business letters typically for the purpose of inquiry, reply to the inquiry, letter of request, letter of complaint and many other purposes.

Here are the six essential parts of a business letter for your guidelines: Heading, Address, Salutation or Greeting, Body of the letter, Complimentary close and Signature. Along with the parts is the format. Kindly see the four formats regularly used by the companies.

1. Block format – wherein no paragraphs are indented and all text is align to the left margin

2. Semi-Block – here you can see the sender’s address, date and closing salutation are indented.

3. Modified Block – the return address, date, complimentary closing and the signature line are indented and no paragraphs indented

4 Modified Semi-Block – the return address, date, complimentary closing and the signature line are indented and along with the paragraphs.

After discussing the brief introduction about Business letter and knowing the standard parts and formats of a letter, let us now identify and discuss how to compose and write an effective one. Sure, we have numerous ideas and we do all want to convey it in our letter, but is the recipient has all the time to read your long business letter? Check out the lists of my view in writing an effective business letter.

1. It should conform to standard format – hence be guarded to the discussed format above

2. Identify your purpose – know the reason why you are going to write a letter to a receiver

3. Make sure you addressed the letter to the write person – any one, including myself is not in interest reading a letter addressed to a different person

4. Be specific and concise

5. Make sure that in your letter you answer the possible objections and questions of the recipient.

6. Professional tone – use proper words, avoid using shortcut or abbreviation words. Always be professional but friendly in writing a business letter

7. Finish your letter with simple and formal salutation like “sincerely yours”

8. Try to print it in a short bond paper with your company logo to customize your letter.

Remember that in business, you need to be always prepared and professional. Knowing the rules or the standard procedure is an important key to be effective. Moreover, it all applies in all aspect of a business including composing a business letter.

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