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Effectiveness of Multi-level Marketing As a Marketing Strategy

Marketing strategy is a part of business plan in every organization. This is one of the most important in running a business. In our time, many are using MLM or Multi-level Marketing as their strategy.

MLM also called as network marketing is a way of marketing in which the product and company is promoted directly to the consumers. The purpose is to create sales force that will perform as a distributor and generate income not only by producing sales but also by referring the product/company to the other people. Members of a MLM are earning income by commission based of their total independent sales plus the agreed percentage from the sales commission of their downline (recruit members).


mlm

Here are the reasons why many companies are using MLM or Multi-level Marketing as their marketing strategy.

1. Low-cost ways to promote company

2. Less workers or regular employee, meaning there is no need to hire salespersons and pay regular salary and other privileges of a regular employee.

3. No need to pay for big television advertisement

4. Salesperson has the high possibility to generate sales because they are earning by commission, they are more eager to gain sales than the regular employee

5. Easy to recruit members, many persons are interested to join for the following reasons:

a. The members success will be based on individual’s effort

b. Personal freedom

c. They have enough time to spend with their family

d. An opportunity to earn unlimited income

MLM companies are escalating, even in the web; they call each member as an affiliate partner. The process is the same; the only difference is as an affiliate partner to an online company, the task is to market the product online, either by sending emails or by putting the ads banner of the merchant to your own website.

I have here 10 lists of Multi-level Marketing companies (not in-order). They are successful in the field and you might at interest to know their background.

  1. Forever living products
  2. Herbalife
  3. Mary Kay
  4. Avon Products
  5. Cobra group
  6. Freelife
  7. Nu skin Enterprises
  8. Usana Health sciences
  9. Amway
  10. Kleeneze

Tips to Avoid Work Burnouts

Burnouts

If you’re starting your own business in 2008, chances are you’ll be spending a tremendous amount of time at the office. Unfortunately, burnout is as frequent as a cause for failure as lack of revenues. In fact, many entrepreneurs underestimate the amount of time and psychic energy involved in running a business. Business and marketing plans are great at taking into account fixed costs, revenue projections and marketing goals, … and not so great at gauging the amount of hard work (or “human capital”) that goes into a business endeavor.

For a new business owner, it is easy to see how running your own show can also quickly begin to run your life. Here are a few tips to avoid burnout and work-related exhaustion in 2008.

  1. Join a gym – Your body is a temple. Treat it like one. Exercise will keep you mind tight, your thoughts focused and give you energy for the rest of the day.
  2. Find a hobby – You need to think about something besides work during your “off” hours. Collect stamps. Be a photographer. Blog online. Find something that you like and create a separate bubble for your interests.
  3. Take small breaks during the day – Take a walk around the office building. Treat yourself to a nice lunch. Buy yourself a new outfit. Call a friend. Go to a park and watch squirrels eat acorns. Do something to break up the monotony of a 12-hour workday.
  4. Try to have a personal life – If you have a spouse or significant other in your personal life, don’t abdicate your responsibilities in your relationship. Your partner is with you because he/she loves you and wants to spend time with you. Make sure you leave enough time in your work week for those who are most important to you.
  5. Don’t bring your work home – When you shut the door at your office after a long day’s work, leave the work there. Don’t bring any work home unless you absolutely have to, … or if your “work” is at home. Create some transparent barriers between your work life and your personal life.
  6. Work with a business coach – When in doubt, work with a professional. A “life coach” can help you effectively manage your time and set your business and personal priorities. Many times, it is quite effective to seek out the advice of an unbiased third-party