Bloggy Business Today

Marketing strategy is a part of business plan in every organization. This is one of the most important in running a business. In our time, many are using MLM or Multi-level Marketing as their strategy.

MLM also called as network marketing is a way of marketing in which the product and company is promoted directly to the consumers. The purpose is to create sales force that will perform as a distributor and generate income not only by producing sales but also by referring the product/company to the other people. Members of a MLM are earning income by commission based of their total independent sales plus the agreed percentage from the sales commission of their downline (recruit members).

Here are the reasons why many companies are using MLM or Multi-level Marketing as their marketing strategy.

1. Low-cost ways to promote company

2. Less workers or regular employee, meaning there is no need to hire salespersons and pay regular salary and other privileges of a regular employee.

3. No need to pay for big television advertisement

4. Salesperson has the high possibility to generate sales because they are earning by commission, they are more eager to gain sales than the regular employee

5. Easy to recruit members, many persons are interested to join for the following reasons:

a. The members success will be based on individual’s effort

b. Personal freedom

c. They have enough time to spend with their family

d. An opportunity to earn unlimited income

MLM companies are escalating, even in the web; they call each member as an affiliate partner. The process is the same; the only difference is as an affiliate partner to an online company, the task is to market the product online, either by sending emails or by putting the ads banner of the merchant to your own website.

I have here 10 lists of Multi-level Marketing companies (not in-order). They are successful in the field and you might at interest to know their background.

1. Forever living products
2. Herbalife
3. Mary Kay
4. Avon Products
5. Cobra group
6. Freelife
7. Nu skin Enterprises
8. Usana Health sciences
9. Amway
10. Kleeneze

For most companies, doing business has its own seasonal adjustments. For people doing business all throughout the year, there would be the usual lean season and peak seasons to which they should adjust business operations accordingly. Identifying these business factors is important. You simply cannot expect to operate at the same level every time since business involved having to deal with the supplies and demands of market preference.

For what is worth, doing business needs awareness on the operational aspect as well. People cannot simply expect to allow operations function on its own. It remains that addressing the needs of business is a given and most management personnel are indeed aware of it. Sale discounts, promotions and aggressive marketing plans must be laid out and carried out properly. Without them, a business will have trouble trying to survive.

The question of cost may be something circling in the minds of many. But overall, they are constraints that have to be addressed and included in the course of business. A good business executive such as the Chief Operations Officer should know how to adjust according to the business needs. Taking such things for granted will not only be crucial but may very well be losses for the company as a whole.

(Source)”Our feeling is that there is going to be very much a last-minute dash. Probably more so this year than in previous years,” New Zealand Retailers Association chief executive John Albertson said.

“If I was giving consumers advice I would say get out there and do your shopping now because our pick is it is going to go quite ballistic in that last weekend.”