Corporations that are unable to adjust or adapt to changes affecting the business environment are the ones often susceptible to crumble.
According to research regarding the close connection between adaptability and success, the companies with the most adaptable corporate culture and working values are those who can survive even during turbulent situation.
Every company has distinct ways of dealing with its subordinates and methods on how to respond to changes in its external environment.
There are successful business establishments, although they have different interests, share the following basic attributes:
A personal familiarization – There are quite a number of employees who invested most of their entire career life working for the company. The loyalty and productivity of these employees are the determining factor for the company to survive and remain in business for a long-time. As a result, companies with the most productive corporate culture are those that reward long-term commitments.
Self evaluation – Executives or leaders of top corporate cultures are determined to re-evaluate their fundamental speculations about the company and the economic, social, physiological and ecological environment around them.
The most essential to business entities in today’s economic situation is to be flexible. Ironically, companies that have been successful in the past are likely to disregard indications of change in their environments. Though it may seem risky to alter the existing and proven methods of an inflexible company-no matter how successful and for how long it exists- the business can collapse at the most unexpected time.
“The Greatest Salesman In the World” authored by Og Mandino, classified as a classic inspirational book, has inspired millions of people particularly those involved in sales. CEOs from different companies give the book as a gift as gesture of appreciation to the efforts and commendable performances of top rank sales people. The book was given praises, and recognition by the Presidents of several companies (insurance, banks, and other marketing corporations) and Deans of several institutions engaged in training, motivation and personality development.
Several people are inspired and enticed to engage in selling as a career because of the attractive compensation package and rewards. There are companies however, who are unsuccessful in the retention of sales people because of failure in meeting the required sales goals. The question is: How well do the sales people know about the company they represent to be confident in selling its products?
A sales person, upon employment, must first and foremost learn the highlights of the historical growth of the company. The sales person must be familiar with the status of the company in the industry in relation to its market. Such knowledge provides the sales person a realistic view of his career development with the company. Hence, a sense of identity reinforces total involvement, loyalty and commitment towards his job.
However, one should exercise sound judgment when representing a large, well-established organization. Over selling the company can be misconstrued as boasting. But if the company represented is not a well-known firm, relating truthful information about the company, its products and services which are highly beneficial to the customer can help close a sale.
It seems that AIG has gotten of the hook but as far as taking pride in commercials that they let out to support their business venture, they may want to redo them, especially when it comes to their tagline. For sure, they need to work doubly hard to try and get back the loyalty of their market (including their current clients) for them to recover the dent that this has done to their image.
The commercials are cute but as far as believing that they are still reliable and on whether people would still invest in insurance premiums or other related investments, a lot of questions remain in the air for AIG even if they were loaned $85 billion by the US Federal Reserve.
