Bloggy Business Today

The financial crisis we are experiencing today is something I liken to biological warfare. For the record, biological warfare is defined as:

A BW weapon may be intended to kill, incapacitate or seriously impede on an individual as well as entire cities or places. It may also be defined as the material or defense against such employment. BW is a military technique that can be used by nation-states or non-national group. In the latter case, or if a nation-state uses it clandestinely, it may also be considered bioterrorism.

Source

Does it make sense? We are all tied up trying to build business but in the process, we were much too inclined with profit, trying to overwhelm our competitors until they close shop. Through the process, some have succeeded and has brought the world alongside with it.

So is the financial and economic crisis today a form of biological warfare or bioterrorism? It certainly looks close to it. Nations are falling and businesses faltering. What is the main ingredient in it all? Interest and receivables.

Lastly, has anyone wondered what happened to terror reigns? Is this not the great time to strike? Thank God they have not thought of it. Pair it with the crisis we have today and only God knows what man will do!

Would you go to a priest who didn’t believe in God? To an accountant who doesn’t do his own taxes? To a restaurant where the chef doesn’t eat his own food?

Whether you’re selling ice cream cones, ice sculptures, iced coffee or ice to the eskimos, you need to believe in your product in order to be successful. If you really believe in your product, your commitment will show through to your potential customers. Yet as a professional, no one can make you to believe in something against your will. You have to want to believe first.

The best way to become an effective advocate of your product is to know it yourself. Become familiar with it. Inside and out. Backwards and forwards. If it’s possible to use your product or service on a daily basis, then do it Become an expert at what you do by doing it every day. In the end, the more you know about your product, the easier it will be to persuade your prospects about its features and benefits.

And don’t underestimate the intelligence of your customers. They can tell whether your heart’s into it or not. They’ll sniff out your bs before you even do.

Take a simple step toward success today by using the product or service that you’re trying to sell.