Making Your Personality Work for You
Every salesperson will not attempt to jolt on the prospect’s space during the first sales presentation. A prospect that is indifferent or antagonistic will have a larger personal space than the one who is likely to be a customer.
It is not difficult to determine the limits of a prospect’s personal space. During the approach, the prospect will exhibit one of the “you-are-trespassing” signals: hunching; rocking; turning or looking away; drumming fingers; masking; and most frequently moving or leasing away to reestablish distance.
To address the aforementioned “you-are-trespassing” signals, the sales person can use the following variations: Firstly, work further back with a new prospect, closer with a familiar one. Men work closer to women and women on the other hand generally, work further back with men.. Secondly, work closer to those near your age bracket, further back with prospect substantially older or younger. And thirdly, avoid moving a bit too close and stay a bit too long, otherwise, the prospect may start sending those “you-are-trespassing” signals. The salesperson must be aware when the prospect will attempt to move away casually in an effort to reestablish distance. When the prospect does . . . you are trespassing territory.
Establishing eye contact and using gestures for emphasis are also effective tools to advance in the presentation. Look at the customer in the eye. Too little eye contact is often construed as insincerity, although most often, it is merely an anticipation of shyness. Whereas, using gesture for emphasis can reinforce the message and make the presentation interesting to watch.


