Bloggy Business Today

Among the headaches that most Chin Chin sales personnel encounter is to have a product like the Black Gulaman and Power Bits Sports Drink, properly placed in retailers and outlets where consumers buy the item. In most cases, the system that most of these retailers follow, sometimes too strict that the waiting time experienced is actually equivalent to opportunity lost. The time for the needed exposure for the said product usually the investment time that passes, most of the time contributing and providing losses on the part of organizations that want the ball rolling continuously as much as possible.

Ideally, requirements are always asked here and there, and unless these requirements are submitted, then products are placed on hold and will need to complete these requirements to be approved. The proper presentation is crucial as well.

Effective communication, proper feel and understanding on the part of the salesperson like that of the Chin Chin Black Gulaman and Powerbits Sports Drink, will more or less help in convincing people on whether the a product or service is as good as it is. The sales people are the representatives of the company and they more or less project a company towards their clients. A poor representation of the company in most cases will not be given much attention and unless support, such as grooming, presentation materials, sampling and proper diction is done, a company will never get off its feet.

Effective communication is essential, in any business. In a single day, an employee may have to communicate with half a dozen different people, including clients, co-workers, employers, and suppliers. It is worthwhile to take some important in learning how to effectively communicate with other people. There are six tips in helping you to effectively communicate at work with others.

1. Be clear to others when you speak to them. Do not give double meanings or jargon.
2. Get to the point of the conversation. If you say too much, your listeners may tune out, or their minds will wander, and they could miss out on your most crucial points of the conversation.
3. Be personal by not being cold in your speaking tone to others. Let your audience know you care about them as individuals as well and let your communication take their concerns into account. They will know then that they input is important to you as well.
4. Listen to what they have to say. Communication is a two way street. You have to be willing to listen as well as to speak.
5. Think before you speak. It reminds us to thing before what we are going to say before we say it and this way you can avoid misunderstandings and mixed communication.
6. Do not be overly negative. It is necessary to expose and tackle problems in situations in order to solve them. You must also be to encourage others to achieve their full potentials as well.

Communication is not always easy, but effective communication makes your every day life easier. Accept the positive with the negative and encourage others to be at their best potential. Be clear, get to the point be personal, listen, think before you speak and avoid the extreme negativity and you will do fine in speaking to others such as your boss, co-workers, clients and others in the workplace.

[tags]effective_communication, negativity, co_workers, jargon, boss, double_meanings[/tags]

My good friend Brian recently loaned me his copy of some of his Don LaPre “Money Making Secrets” books. For those of you who don’t remember, Don LaPre hosted some wildly successful late-night infomercials in the late 80s and early 90s. 

In his infomercials, Don LaPre touted an approach that included his “use of tiny classified ads” to sell a product or service.  The show, repetitively shown during late-night television programming slots, was taped outdoors in some tropical sun-splashed locale.  LaPre — slightly handsome, clad in a casual polo shirt, hair perfectly coiffed – spoke excitedly about a business venture that allowed him to “make up to $50,000 a week from his tiny, one-bedroom apartment.”

The content of LaPre’s advice was nominal at best.  And As for the LaPre books themselves, they’re above average content-wise.  They don’t contain any earth-shattering irevelations.  And you will not get rich quick on any of his ideas.  What really set the LaPre infomercials apart was the unbridled enthusiasm he brought to the ads.  Like many professional public speakers, LaPre had mastered the finer points of effective communication.  His gestures were always appropriate, his diction spot on, his voice modulation letter perfect. 

In fact, LaPre’s enthusiasm was so palpable that Saturday Night Live parodied his infomercial during one of their late-night skits.  Imitation, however, is often the highest form of flattery. And LaPre ultimately had the last laugh, selling over one million copies of his “business” kits.

What’s the moral of the story here?  Though the ads bordered on being cheesy, they were damn effective.  LaPre captured the imagination of potential customers not only through the benefits of his “strategies,” but also based the manner in which the information was presented.  Whether you are running your own business or work in sales, you always need to be aware of your public image.  Do you have your “game face” on for your customers?  Are you conveying as much passion and enthusiasm about your product to you audience?

Because, as any great chef already knows, it’s all about the presentation.

[tags]business, infomercials, public_speakers, effective_communication[/tags]