Bloggy Business Today

Before the production of advertising for a product, it is essential to determine the market factors, product characteristics and objectives which comprise the reason and purpose for the advertising to be produced.

The competitive promise which is the most essential in every advertising strategy must be determined and agreed upon before final production of any advertising execution. The promise should be the most emphasized, most repeated element in any execution- – -the promise to be instilled in the minds of consumers. The promise must be a brief statement that promises a benefit the targeted consumers are known to want, and it must be using interesting enticing words not commonly heard from competitors.

Strategic basis for the PROMISE:

• Problem- Precise understanding of the average consumer’s problems. . . . the identified desires, specific hopes, perceived needs. . . . must be realized in advance of creative planning and copy writing.
  People- Explain the human realities and characteristics known, the modes and habits, the living patterns and aspirations seen among the consumer target for the product.. Describe the targeted consumer audience with intimate “real life” observations, not merely the researchers’ demographic classifications.
• Product- Define the product to be advertised. Explain what is in it, what each ingredient can do, what the complete formula will do. Specify every characteristic and action without censoring or judging how the facts are to be used in execution. Every perceivable characteristic should be noted for reference. There are many instances where a perceived product “negative” has become an effective motivating “positive” as a result of imaginative interpretation.
• Platform- Define the media in which the advertising will be placed. . . the platform from which the message will be delivered.
• Priority-Define the priority of copy points to be included in the advertising. From the consumer research, and from thoughtful considerations of problem, people and product, the creative groups must be given an efficient priority copy points. An effective execution can be created only with firm, single-minded determination that only the one or two most motivating attributes of the product can be communicated by the advertising.
• Proof-Define the specific beneficial action of any specific ingredient, or of the complete formula, that will impress and convince consumers that the product really does what it promises. Explain any device or demonstration being utilized, giving details of visual and audible effects. Product action is true “reason why” and it is most convincing. To merely identify an ingredient without stating and showing specific action s not “reason why” because it does not prove the product is effective.
• Presentation-Define any known pre-determined executable references that deserves consideration. As copy, storyboards, or layouts are being commenced, it is essential to review and list any previous executions that might be adapted effectively.

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As the marketplace grows more competitive, a growing number of consumers base their buying choices on the recommendation of people they know.

According to a research, for every 100 customers, only about less than one percent who is dissatisfied with a product or service directly go to the offending firm to complain. For a few people, they hesitate to share their complaints with their friends. The study also revealed that most people with consumer complaints tell their experiences to quite a number of their acquaintances.

Every one is a consumer. There are those who become dissatisfied with a product or service. Some of these consumers aired their dissatisfaction with the manufacturers, retailers or service crew. However, there are people on the other hand who rarely express their concerns because of the following reasons:

• They decided that such complaints were not worth pursuing;
• They do not know whom to address their complaints or how to;
• They decided that their complaints would only go unnoticed.

For others, they feel that it’s much easier to express their complaints to the sympathetic ears of friends and acquaintances. When people have a good experience with a company, the people they shared will likewise share such good feedbacks to some of their friends or acquaintances. As such, this is where quite a handful could possibly become the next customers.

How can the negative word-of-mouth advertising turn into positive? The only way and the best way to do would be to improve the customer service practices. All striving companies must focus on total quality customer service since satisfied people can be the great source of customers.

Your business should accept credit cards because it gives consumers a convenient way of paying, encourages impulse purchases, improves business cash flow, provides security, attracts international customers, and it also lets your business cater large orders.

E very business owners want to succeed even with the rise of tough competitors in the global market. They have been trying new strategies just to keep their business and their profit flowing continuously. A very productive strategy which has been adapted by many is the acceptance of credit cards as payments from their customers. It had been an effective business booster and if you think your business is slow, this might be what you’re looking for. Here are the reasons why your business should also adapt this strategy:

Gives consumers a convenient way of paying

Nowadays, consumers use their credit cards in purchasing various items and services. They find it rather very convenient carrying credit cards than carrying cash or checks with them. So if your accept credit cards, you are being flexible to your customers’ needs and you have given them another agreeable option for their payments.

Encourages impulse purchases

As you give your customers a more flexible way of payment, you should also anticipate that your business would likely attract more and all sorts of customers including “impulse buyers”. They are the ones who would instantly buy whatever they want no matter how it costs without any second thoughts. By accepting credit cards, you won’t pass the chance of instant transaction and fast profit.

Improves business cash flow

By accepting card payments, you will notice an improvement in your cash flow. This is because consumers buy more when using their credit cards. Another reason is that credit card payments are also processed more quickly and funds are transferred faster than with checks. You will receive your funds as quickly as one working day or up to a week, though it varies greatly on whatever merchant account you applied.

Provides security

You won’t have to worry anymore about theft because you’ll be holding less cash when you start to process credit card payments. All transactions are made electronically and funds are transferred from one bank to another. This will provide a certain level of security to you and your customers.

Attracts international customers

Credit cards are used worldwide and when you start accepting them, you will also be inviting international customers to purchase in your store. Currency conversions are done automatically so any transactions made are done almost instantly.

Caters large orders

People paying with credit cards tend to purchase more than someone who pays only by cash or check. If you cater customers with large orders, it practically means you are also receiving huge amounts of profits.

Though accepting credit cards costs a small fortune just to maintain it, but still, it would be very beneficial to your business if you adapt it. Never count the cost you’ve spent because its benefits outweighs more than what you’ve lost.

Harman Consumer Inc., a division of Harman International Industries, Incorporated, today announced a direct-to-retailer business model to optimize the company’s product distribution, increase profitability for dealers and deliver the preeminent consumer experience in retail electronics.

Harman will focus its attention exclusively on direct-to-retail partnerships, eliminating the need for independent distributors, providing a more streamlined, efficient and effective engagement with customers and consumers. Effective January 1, this new distribution strategy will create more targeted and powerful retail partnerships, support Harman’s premium brand equity and ensure a richer in-store consumer shopping experience.

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With the economy what it is lately you may understandably be very concerned about your financial well being.   As crazy as it may sound, the time is truly ripe to finally start that business idea you have been thinking about.

Starting a business doesn’t have to be all that complicated, or even that hard.  If you already have an idea, you are already most of the way there.  Today, it’s easier to start a business than ever especially if you keep a few things in mind.

While you may not want to quit your day job immediately, if you have one you do want to work towards at least a supplemental income.  To help jump start your plan, below are some important things to remember.

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