What does product-positioning means? Generally, it involves the process of creating an image of the company to their target market. The impressions that they consider are the benefits that consumers can get to the product and / or services, the application, quality and the price. Positioning your product to the market requires good strategy thus other has failed some got successful.
To accomplish a successful product positioning is not easy, companies needed enough time to study many factors some of them are to identify the target market, the most important benefits of product or services, identifying your competitor, difference of your product to the competitors and how customers can benefit from the uniqueness of your product or services. If you do your job and got a successful positioning this will lead to a stronger product and / or service image hence, a powerful company too.
There are different types of concept in terms of product positioning; these are the general pattern or model.
- Functional positions – focus into what benefits they can offer to their customers and how to get a favorable perception from the industry.
- Experimental positions – focus on how to provide cognitive and sensory stimulation
- Symbolic position – focus on establishing and enhancing image, identity and customers fulfillment.
Product positioning is consists of four principles; the USP or Unique Selling Proposition, Risk reversal, Inordinate value and the Customer education. These principles will help your business grow and stand out among competitors. Researching, right concepts, time ad effort will be in need to conceptualize those principles.
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Most people do have their own computer at home. Imagine how many people or what is the percentage of the people-maintaining computer these days. That is how big the market in this industry. Computer repair shop has many potential clients. The only question is, how and what marketing strategy you will be using in the business.
What are the necessary qualifications for this business? Well, training is very important; you cannot acquire the skills in just seconds. You need to study all aspects and expertise needed before starting the operation. After the needed training you need to experience the actual job. Experiencing the job will make you expert in the said field. You might also need the license. Some people believe that people who have license are more reliable than to those who do not have.
What are the things that you need to study? You need to study all the things about the computer – The hardware and the software. Software is generally the computer programs, documentation and procedures while the hardware is the physical parts and devices needed to run the software. Some things to consider and study are also the other accessories of the computer; examples are the desktop camera, mouse, scanners, modem and printers.
In starting a computer repair business, make sure to identify your possible customers. The competition is strong in this business; you have to be competitive to be able to survive. Research the price or quotations offered by the competitor, and then lower yours by 20 to 30%, giving lower price does not mean a poor service, customer satisfaction is important to gain their trust. It is important that you gave an impression of “low price, but high quality service” to the customers.
Preparing a contract or agreement is also important. This is necessary, especially when you are repairing a sensitive electronic device. The agreement may include things that are scope and limitations of your service. Make sure to have them signed the agreement before starting to repair the computer
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Brand is a name, symbol, design or any trademark to identify one’s product or services. It considered as an important part of marketing strategy, because your brand name reflects with the status of your company.
Every organization has the desire to established a good brand and make it big in the industry. They do countless research and market test to gather public opinion. Other companies do attend seminars and conference just to improve the standing of their brand. Here are the few important reminders that might be helpful to you.
- Know your competitor – you need this for product or brand comparison, knowing your competitor is important factor for you to stay in the battle, competition is tough and you should be inline with the standard package of marketing in the market.
- Know your target market – identify the status and the capability of the possible buyer.
- Invest time in researching, planning and surveying in the market about your product
- Your brand name should deliver the message clearly – create a short but effective brand name, which easily retain to the customer’s mind.
- Improve and develop a good packaging and identity
- Emotional connection to the buyer is important – your brand should know the needs and wants of your target market.
- Buyer’s motivation – create a market strategy in which can motivate your buyer to buy your product again. One example of this is the card in which the customer can earn points and gain a rewards.
- Be consistent – consistency in terms of packaging, quantity and quality. You cannot gain loyal customers if you do not set a standard rules in your product. Worse you might receive future complains.
- Continuous product development / improvement – do not stop discovering new things for the improvement of your product, remember that competition in the market is tough and there is now way for relaxation.
Your Brand is the reflection of the status of your company. If people want and need it, then they also do need your company. It is a matter of proper planning on how to build or create a good image to the target market and maintaining the image.
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Many people wish to have their own business. Unfortunately some of us don’t have any idea how to start; others do have idea but do not have enough capital to start with.
How to start the plan? How to make a business guide.
The first thing to do is to think what is your Interest? If you already knew what you want, you can start looking for your market, you should know your market. After knowing your market, you need to study them thoroughly, every detail should be considered. If possible make a survey. Then knowing your competitor. Competition in our time is very tough, if you know your competitors, research about them, know everything about them.
Second step is a Business plan. Building a business strategy is not easy, this will require time for you to study the type of business you want, and how will you grow and compete with others. Business plan is supported by marketing strategies.
Third step is Financial matters, if you do not have enough fund for the business, you might consider thinking to borrow to some financial institutions. Those who offer small interest would be better. This thing is important because you cannot just when you started a business and you need to consider all financial need of a business.
Fourth one is securing all Legal documents that will be needed in operating a business. e.g. Business permit, BIR, Mayors permit. It all depends to your country rule. You need to hardly think what company name to register. This will help you carry your product well in the market.
And finally the Start of operation, when starting you should consider your working space. Will you going to rent a space or just used your home as your office. If you are going to operate on-line business, I guess as a starter, it is better to use your home to lessen operating expense. You also need to consider these things.
- Do you need to hire people?
- Are you well trained for the business
- Are you prepared for a marketing strategy and competition?
- Do you have enough funds for the business or at least know where to get funds to support the expenses.
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