Bloggy Business Today

Marketing strategy is a part of business plan in every organization. This is one of the most important in running a business. In our time, many are using MLM or Multi-level Marketing as their strategy.

MLM also called as network marketing is a way of marketing in which the product and company is promoted directly to the consumers. The purpose is to create sales force that will perform as a distributor and generate income not only by producing sales but also by referring the product/company to the other people. Members of a MLM are earning income by commission based of their total independent sales plus the agreed percentage from the sales commission of their downline (recruit members).

Here are the reasons why many companies are using MLM or Multi-level Marketing as their marketing strategy.

1. Low-cost ways to promote company

2. Less workers or regular employee, meaning there is no need to hire salespersons and pay regular salary and other privileges of a regular employee.

3. No need to pay for big television advertisement

4. Salesperson has the high possibility to generate sales because they are earning by commission, they are more eager to gain sales than the regular employee

5. Easy to recruit members, many persons are interested to join for the following reasons:

a. The members success will be based on individual’s effort

b. Personal freedom

c. They have enough time to spend with their family

d. An opportunity to earn unlimited income

MLM companies are escalating, even in the web; they call each member as an affiliate partner. The process is the same; the only difference is as an affiliate partner to an online company, the task is to market the product online, either by sending emails or by putting the ads banner of the merchant to your own website.

I have here 10 lists of Multi-level Marketing companies (not in-order). They are successful in the field and you might at interest to know their background.

1. Forever living products
2. Herbalife
3. Mary Kay
4. Avon Products
5. Cobra group
6. Freelife
7. Nu skin Enterprises
8. Usana Health sciences
9. Amway
10. Kleeneze

Real state also known as real property, pertains with land and everything attached to it such as house, condominium unit and office building, while recession is the slow down of the economic activity in a certain period of time.

Let us discuss the importance of Real State in the economy of United State and the factors that affects other country. Buying land properties is one of the good investments in USA, mainly because of the fast increasing of such value. If you will search real state to the search engines, you will see various results for real state websites. They offer agents, available properties and methods on how to avail a land property. Some of the real state agents also offer to assist on how to get financial assistance. At times, they do offer to process the client’s paper to process the credit evaluation for them. These will only show how big the industry of a real state is.

Not until the time of recession, as you look around, you will realize a big slowdown in the buying and developing of properties. The impact is the increased of the number of unemployed in the industry and affecting the profession of architect, engineering and construction jobs. Slowdown of the industry considered as a major cause of loosing jobs and when the number of unemployed increases, expenditures of consumer decreases.

United state ranked as top two in top 10 GDP (gross domestic product) countries according to http://geographic.org. Many countries are doing business such as exporting and importing to this country, and since 2008, real state industry in the United State was not doing well. Meaning the number of unemployed increases in the country and people are getting cautious spending money, which affect the importation and exportation industry that led to slow down of economic activity globally. Many big and small establishments and organizations were close last year and even this year (2009), we all just hope to get back before the year ends.

A business letter is quoted as a formal letter, written and addressed from one business organization to another. Companies write business letters typically for the purpose of inquiry, reply to the inquiry, letter of request, letter of complaint and many other purposes.

Here are the six essential parts of a business letter for your guidelines: Heading, Address, Salutation or Greeting, Body of the letter, Complimentary close and Signature. Along with the parts is the format. Kindly see the four formats regularly used by the companies.

1. Block format – wherein no paragraphs are indented and all text is align to the left margin

2. Semi-Block – here you can see the sender’s address, date and closing salutation are indented.

3. Modified Block – the return address, date, complimentary closing and the signature line are indented and no paragraphs indented

4 Modified Semi-Block – the return address, date, complimentary closing and the signature line are indented and along with the paragraphs.

After discussing the brief introduction about Business letter and knowing the standard parts and formats of a letter, let us now identify and discuss how to compose and write an effective one. Sure, we have numerous ideas and we do all want to convey it in our letter, but is the recipient has all the time to read your long business letter? Check out the lists of my view in writing an effective business letter.

1. It should conform to standard format – hence be guarded to the discussed format above

2. Identify your purpose – know the reason why you are going to write a letter to a receiver

3. Make sure you addressed the letter to the write person – any one, including myself is not in interest reading a letter addressed to a different person

4. Be specific and concise

5. Make sure that in your letter you answer the possible objections and questions of the recipient.

6. Professional tone – use proper words, avoid using shortcut or abbreviation words. Always be professional but friendly in writing a business letter

7. Finish your letter with simple and formal salutation like “sincerely yours”

8. Try to print it in a short bond paper with your company logo to customize your letter.

Remember that in business, you need to be always prepared and professional. Knowing the rules or the standard procedure is an important key to be effective. Moreover, it all applies in all aspect of a business including composing a business letter.

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Marketing is an important aspect of business that we all have to acknowledge. Without marketing, our business may not achieve its purpose of existence and hence making business falter if we are not aware of this by now.

Most people want profits and results which is only natural. These investors just want to see where their money is going. But while funding is always an issue, it still remains that effective business plans and marketing plans are key towards making a business a successful operating venture.

We hear of the 4p’s of Marketing in business functions and educational briefs today. But do we really know what they are about? Perhaps this video can enlighten us better.

[tags]4ps_of_marketing, marketing_plans, business_plans, business_functions, profits[/tags]