Bloggy Business Today

Marketing strategy is a part of business plan in every organization. This is one of the most important in running a business. In our time, many are using MLM or Multi-level Marketing as their strategy.

MLM also called as network marketing is a way of marketing in which the product and company is promoted directly to the consumers. The purpose is to create sales force that will perform as a distributor and generate income not only by producing sales but also by referring the product/company to the other people. Members of a MLM are earning income by commission based of their total independent sales plus the agreed percentage from the sales commission of their downline (recruit members).

Here are the reasons why many companies are using MLM or Multi-level Marketing as their marketing strategy.

1. Low-cost ways to promote company

2. Less workers or regular employee, meaning there is no need to hire salespersons and pay regular salary and other privileges of a regular employee.

3. No need to pay for big television advertisement

4. Salesperson has the high possibility to generate sales because they are earning by commission, they are more eager to gain sales than the regular employee

5. Easy to recruit members, many persons are interested to join for the following reasons:

a. The members success will be based on individual’s effort

b. Personal freedom

c. They have enough time to spend with their family

d. An opportunity to earn unlimited income

MLM companies are escalating, even in the web; they call each member as an affiliate partner. The process is the same; the only difference is as an affiliate partner to an online company, the task is to market the product online, either by sending emails or by putting the ads banner of the merchant to your own website.

I have here 10 lists of Multi-level Marketing companies (not in-order). They are successful in the field and you might at interest to know their background.

1. Forever living products
2. Herbalife
3. Mary Kay
4. Avon Products
5. Cobra group
6. Freelife
7. Nu skin Enterprises
8. Usana Health sciences
9. Amway
10. Kleeneze

Have you watched the pitchers in a Major League Baseball game recently? If you watch closely, you will see that every player seems to fill a role, providing a specialization that fills a particular need of the team. One pitcher starts the game, another faces a handful of batters in the middle innings, another for the late innings, and yet another comes in to close the game. Teams do this not just for convenience or to spread around the work, but also to keep from spreading their resources too thin. This concept of specialization is one that many business owners should take to heart.

One of the main reasons many businesses fail is because they try to do too many things. And it usually starts out innocently enough. In the spirit of “keeping the customer happy,” businesses often allow themselves to do work outiside of their defimed area. Before they know it, they have veered too far off the intended path and are no longer able to provide the same level of service in their core competency.

In many cases, it’s better off to simply turn down business or refer a customer to one of your competitors. This will demonstrate your commitment to your company’s product.

There are many advantages to having a specialty, or niche, and sticking with it.

First, having a niche allows you to become an expert at what you do. After a while, your customers will see you as the go-to company in your area. While other companies are scrambling to be all things to all people, you can pick your spots.

Second, having a specialty allows you to keep your resources (human, equipment, etc.) on a clearly defined goal.

Third, starting your business with a clearly defined niche allows you to pursue growth at a more deliberate and steady pace. As you accumulate success after success in your defined specialty, you can more leisurely add other areas of expertise to your core business competencies. This will allow you to keep youor growth under control and give you the opportunity to expand only when you are ready.

[tags]major_league_baseball, core_competency, business_competencies, core_business, specialization, business_owners, niche[/tags]