Salesmen: Check your Professional Image
There was a salesman who entered a store carrying a sample case. The guy’s appearance was regretfully disappointing and he almost literally dragged his feet when he approached and inquired who the buyer might be.
As the buyer identified himself, the salesman handed him a business card identifying himself as a representative of a luggage producer.
The business card presented was soiled. But the salesman’s necktie and shirt are more than soiled. His hair was too thin to be mussed, but it looked mussed anyhow. His trousers were wrinkled and shoes looked scuffed.
Taking in the salesman’s appearance, the words NO SALE was ringing up in the buyer’s mind. That’s how the guy’s appearance and bearing reacted against the buyer.
The buyer being courteous and a considerate person, he went through the routine of listening to the salesman’s pitch and looked at the merchandise wherein some of which the buyer found interesting.
Because of the impression the salesman made by his appearance, he failed to complete the sale despite the fact that the buyer was ready for a change of suppler.
The knowledgeable, experienced professional always tell that the most important time in a selling transaction is the first twenty seconds. This is when that critical first impression is formed. It is the intention where probably the transaction could go one way or the other-more sales are made successfully or failed during this period than at any other time.
What the salesman produced in this scenario was a 20 second rejection in a buying situation that otherwise, might have turned out to be a successful sale.
