Fitness Business Coach Offers Fitness Marketing Predictions for 2012

Rancho Santa Margarita, CA, January 16, 2012 –(PR.com)– A new year means fitness, and a renewed focus on fitness means new fitness marketing trends. John Spencer Ellis, the founder of John Spencer Ellis Enterprises, a fitness and personal development solutions company, offers a variety of fitness marketing trends for the industry in 2012:

“Good deals for quality services are becoming wildly popular,” he said, mentioning that the fact that Groupon is literally the fastest-growing company ever and that cable TV is taking a hit due to less expensive and more flexible services such as Hulu, Netflix and Redbox. Ellis expects this trend to manifest in the fitness industry as more clients begin to expect the best for less.

According to leading fitness industry experts, “People like the customer service that small fitness businesses can provide, but they also like the prices of big companies who can afford them. Personal trainers, which have traditionally been very expensive, will succeed if they can find a way to offer services that are lower priced. You will see more group training options or shorter 30-minute sessions to take advantage of this local trend.”

Online, online, online. People like to search for personal fitness trainers and wellness coaches through Craigslist and other websites. Ellis predicts that fitness businesses with a strong, well-constructed presence on Craigslist, Facebook and personal websites will reap the benefits in terms of new clients. Likewise, he predicts that social media will continue to be very important in terms of gaining new clients and furthering ongoing client relationships.

In particular, TheClientGrabber.com is a website designed for personal trainers, wellness coaches and other fitness pros that creates dynamic online ads for anyone interested in building a fitness business. The affordable program at http://theclientgrabber.com/ offers simple, search-engine-friendly ad templates, effective sales writing and top-notch graphic design.

About John Spencer Ellis Enterprises and The Client Grabber
John Spencer Ellis Enterprises is a solutions provider for fitness and coaching professionals around the world, providing education, turn-key business programs, coaching and resources for new and advanced fitness and coaching professionals. For more information about John Spencer Ellis Enterprises or the Client Grabber, please visit http://theclientgrabber.com/

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Jeffrey Milberg Elected to Board of Directors NY Metro Chapter of ATA

New York, NY, January 15, 2012 –(PR.com)– The New York Chapter of the American Teleservices Association (ATA) announced that Jeffrey Milberg, VP Sales, NorthWest Direct Marketing, was nominated and elected to the chapter’s Board of Directors. He will serve on the Membership Committee.

Frank Fuhrman with Verizon Business and Chapter President stated, “We are proud to welcome Jeff to the Board. His enthusiasm and industry experience are a complement to the individuals who guide our chapter and lead our committees.”

“I am excited about joining the NY Metro Chapter Board of Directors and look forward to making 2012 a successful and prosperous year for the chapter,” stated Milberg.

Jeffrey Milberg is an industry veteran having spent more than twenty five years in various teleservices functions. He was Sr. VP and general manager at Salesnet, Dun Bradstreet’s telemarketing company. He later co-founded Telemarketing Concepts, Inc., a leader in B2B telemarketing, growing to six call centers in NY, NC and GA.

In 2005, co-founded MPI Outsourcing, an international teleservices program and vendor management company with a network of call centers worldwide. Prior to NorthWest Direct Marketing, Milberg was EVP at F J Associates, LLC.

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Survey Shows Yellow.com.eg Popularity is Higher Than Ever

Cairo, Egypt, January 15, 2012 –(PR.com)– Users of Yellow.com.eg voted, and the results show that the website’s popularity is higher than ever among an extremely loyal user base.

An ongoing survey, conducted on behalf of Egypt Yellow Pages Ltd – the Local Search Company, which owns Yellow.com.eg – queried 40,957 current users of the website over the past year. Some two-thirds of the respondents gave positive ratings to questions designed to determine Yellow.com.eg‘s usefulness and user-friendliness, as well as reveal any areas for potential improvements that Egypt Yellow Pages Ltd would implement to enrich the experience of Yellow.com.eg users.

Approximately 93% of those giving positive responses said they contacted the business that they found on Yellow.com.eg, 94% indicated they contacted businesses with rich information such as video, descriptions, photo, map locations, email links, and URL links, and 98% said they would continue to visit Yellow.com.eg. Some 94% of favorable respondents said that Yellow.com.eg was easy to use, and 87% noted that the site loaded quickly for them.

A small percentage of overall respondents noted that some business listings on the site could include more detail, while a slightly lesser percentage noted they could not find the specific business they were looking for. Egypt Yellow Pages Ltd will use these comments to inform the businesses that list on Yellow.com.eg that they should provide more details on their businesses and ensure the search words they designate best describe their businesses.

“The results reflect an extremely high level of user loyalty for Yellow.com.eg, and show that the site efficiently and effectively gets the vast majority of our users the information they seek,” says Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd. He added, “any and all indications of disatisfacton among our users will certainly be taken into account in our upcoming upgrades for the site.”

Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers Design™, and Yellow.com.eg™ trademarks in Egypt, and is supported by over 400 employees and 12 regional offices throughout Egypt. Yellow Pages distribution will surpass 370,000 print directories in 2011, as well as delivering millions of page views on Yellow.com.eg electronic properties.

Egypt Yellow Pages Ltd
6A/18, Intersection 205 253
Degla, Maadi, Cairo, Egypt
+2 02 2521 3346
http://www.yellow.com.eg/

Contact: Lars Mourey
Director of Sales
Egypt Yellow Pages Ltd
+2 012 219 6954
lars@yellow.com.eg

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Former JWT CFO Peter Massey Named President and COO of [x+1]

New York, NY, January 14, 2012 –(PR.com)– The leading digital marketing hub provider [x+1], www.xplusone.com, announced today that veteran digital marketing and advertising industry executive Peter Massey been named President and COO, effective immediately. He will be responsible for management of the day-to-day operations of the company, reporting to Chairman and CEO John Nardone.

Massey, who over the last five years had been CFO of leading WPP ad agencies JWT and Ogilvy Mather, brings extensive experience in managing the operations and finances for both traditional and digital marketing companies serving Fortune 500 clients. His strengths include the development and execution of strategic business plans that drive growth and profitability. His 12-year tenure as CFO/General Manager of digital pioneer Modem Media brings a unique perspective of traditional media and emerging media technologies.

At JWT, where he worked for two and a half years, Massey led the company’s transformation initiative. This included the implementation of custom project-based financial systems, and management processes and procedures that successfully increased client revenue and profitability. During a challenging financial period, Massey deployed new technologies and systems to efficiently cut costs that resulted in profit margin improvement.

During his time as North American CFO of Ogilvy Mather, Massey established a region-wide revenue forecasting methodology, and set up and managed performance targets for the New York-based client services group. Prior to that, Massey led global financial operations for Ogilvy’s flagship IBM account, including oversight of revenue, staffing and forecasting.

He began his career leading the finance and operations of digital advertising pioneer Modem Media (now Publicis Modem).

“I’m excited to be returning to my passion for leading a cutting-edge, high-growth marketing technology company,” said Massey. “Technology is continuing to transform the way companies brand and sell and [x+1]’s digital marketing hub technology and client solutions are right in the thick of this rapid market evolution. My substantial operational experience on the agency side, including oversight of major client accounts, will serve me well as I help [x+1] continue on its path of growth and innovation.”

“I worked side by side with Peter for years, so I can attest to the high degree of professionalism, commitment and rigor he will bring to [x+1] as we continue to grow,” said Nardone, who partnered together with Massey when President, International, of Modem Media in the 1990s. “We’re thrilled he has agreed to step into this key role at [x+1] during such a critical juncture in the maturation of our company and the ad technology industry as a whole.”

For more information on [x+1] and digital marketing integration, visit www.xplusone.com; follow us on twitter @xplusone.

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gograbdeals™ Announces iPhone Contest

Las Vegas, NV, January 13, 2012 –(PR.com)– gograbdeals, an innovative text marketing service, is hosting a contest for one lucky user to win a free iPhone4S. The contest has begun and will end on Wednesday, February 29, 2012, at 11:59 p.m., PST.

The iPhone4S contest accompanies the launch of the gograbdeals text marketing solution, which provides a unique way for smart shoppers to connect with businesses who want to save them money while improving their bottom line through targeted text deals. gograbdeals allows businesses to send relevant offers straight to deal seekers’ mobile phones, saving them time and money.

As shoppers visit gograbdeals.com, they are able to search through multiple business categories in their local area, getting clear instructions on how to opt-in to save money on dining, health and beauty, retail and more. Once opted-in, the selected businesses will be able to send them money-saving deals and special offers straight to their mobile phone.

“Our iPhone contest is an excellent way to get consumers signed up for gograbdeals and interested in the unique, money-saving service we provide,” said VP of Marketing at gograbme technologies, inc. Gwen Carrington. “gograbdeals is an innovative and cost-effective tool for both businesses and consumers, and we want as many people to use it and enjoy its benefits as possible.”

Each business that works with gograbdeals is able to connect with targeted shoppers. Offering deals and special promotions to their gograbdeals subscriber list allows businesses to connect with shoppers in a fun, unique way. This feature brings value to both the business and the shopper, and can kindle a lasting relationship. In addition, gograbdeals wants to match shoppers with businesses that are relevant to them. Now deal seekers can save time and money by using gograbdeals. Visit gograbdeals.com to get started and to learn more on how to shop and save with text deals.

Consumers can enter the iPhone contest by visiting gograbdeals.com. On Monday, March 5 the winning entry will be randomly selected and the winner will be contacted. Complete contest rules and information are available at http://www.gograbdeals.com/landing/contest_rules.html.

For more information, please visit gograbdeals.com.

About gograbme™ technologies, inc.
Products from gograbme™ technologies, inc. are providing exciting new opportunities for small businesses seeking to cost-effectively market their products and services utilizing targeted SMS text messaging. gograbme products turn any mobile phone into a powerful resource by enabling the quick and timely delivery of requested information to users. gograbme technologies inc. recently launched its flagship product gograbdeals, an innovative Text Marketing service that gives businesses the ability to send deals and special offers to your customers quickly and inexpensively. More importantly, gograbdeals™ matches consumers to the deals they want – and then

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