Advertising for Small Businesses

Advertising is not only applicable for big businesses.  Even small businesses should recognize and appreciate the value of good, well-placed advertising in order to gain competitive advantage.  Most often, small businessmen concentrate their efforts in the traditional way of selling their products and services without worrying themselves on how their products would sell from the customers’ counters or shelves.   Even the sales people do not know how the products would eventually reach the hands of end users. Read the rest of this entry »

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Growth Properties Hospitality Management Selected as Management Company for The Inn at Reading

Bensalem, PA, December 30, 2011 –(PR.com)– About The Inn at Reading

The Inn at Reading hotel offers 170 guestrooms including: traditional guestrooms with Two Double Beds or One King Bed; Executive Quarters guestrooms with an extensive selection of business amenities to assist the traveling executive; and Two-Room Suites with separate bedroom and living areas. All hotel guestrooms are furnished with elegant English Manor furnishings, warm residential fabrics, and graceful artwork.

The Inn at Reading offers gracious and elegant ballrooms offer event seating for intimate gatherings of 10 to grand celebrations for 600. Culinary offerings include signature plated meals, generous buffets, extensive hors d’oeuvres options and award-winning desserts created by our house bakery.

About Growth Properties Hospitality Management

Growth Properties, is a full service hotel management company based in Pennsylvania with a portfolio of managed hotels that include a blend of full service and select service hotels with both franchised and independent flags. Growth Properties also manages a variety of boutique independent hotels with a variety of unique and boutique amenities.

For more information on Growth Properties, please contact Vince Ciro at 215-546-5980 ext 106 or vince@gpim.net. Please visit our web site www.gpim.net for more information on Growth Properties Management.

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Postcard Services Brings Magic to Direct Mail Marketing

Tampa, FL, October 19, 2011 –(PR.com)– The direct mail experts at www.postcardservices.com have made creating a small business direct mail campaign so simple it is almost magic.

“Postcard marketing has never been easier, or ever produced a better result,” says Newell White, Postcard Services President. “We provide stunning artwork, our clients provide their information, and our patent-pending software combines them automatically in seconds. www.postcardservices.com eliminates cut and paste editing, the ordinary back and forth emails, and conversations required by other vendors. It really is like magic.”

When clients visit the www.postcardservices.com website, they can immediately view hundreds of free professionally designed postcards. They choose from dozens of different small business categories ranging from accounting to wedding services. Moreover, each category includes many different postcard designs, created by one of 10 professional graphic designers. With one click, the magic begins and in a few seconds all designs are customized with the client’s information. Clients can view and compare many beautifully designed and finished postcards; then just pick the one they like the most. The best part is all their information is saved in the system. The next time they visit, all they have to do is view completed designs.

“This project has been terrifically rewarding,” says Adam White, Postcard Services CTO. “Our programming and professional graphic designers exceeded our goals in every way. What sets this tool apart from other print and direct mail ordering websites is not only the truly beautiful designs, but the fact that you can browse them all with your information already on them. Combining the new design tool with our ordering and mailing list tools is like having your own staff for design, printing and mailing services, and simply telling them to do the job for you.”

There are no extra charges for the free designs; two sided four color printing, UV coating, and even 48 hour service is included in one basic price. No direct mail campaign is complete without the perfect mailing list, so Postcard Services also developed an easy to use, Google-based map tool on http://www.postcardservices.com. Just click and pick states, zip codes, and even neighborhoods for your campaign. It’s fast, accurate and easy.

Since 2003, Postcard Services has been dedicated to creating cloud-based tools that empower businesses of all sizes to create quality direct mail programs, without the expense of hiring multiple agencies. The company’s “retail” business serves over 35,000 small business customers nationwide via its web sites http://www.postcardservices.com and http://www.realtypostcard.com. The corporate division provides an array of bespoke, automated private label and other solutions for franchises, contact / call centers, and larger businesses with repeat direct mail needs.

Contact:
Jonathan Kremner, CEO
866-571-3111
jonathan@postcardservices.com
9216 Palm

Article source: here

Insight: How to borrow $10 million


LONDON |
Wed Sep 28, 2011 9:24am EDT

LONDON (Reuters) – At Christie’s auction house in London one evening last July, as art investors bid millions for an 18th-century painting of a horse, the sons and daughters of the capital’s super-rich were going through their paces in a simulated auction.

In an upstairs room in London’s plush St James’s district, around 30 people mostly in their 20s chatted politely in fluent English, their accents Russian, Arabic, South Asian and Chinese. After a three-course dinner of salmon and roast lamb, the program began: a role-play in which teams bid in an imaginary auction for various works of art.

A crew of experts was on hand to advise on the value of the pieces. The bidding gathered pace. Staff took fake phone calls and bid on behalf of “mystery buyers.” A young woman shouted encouragement in Arabic. One team bid hard, driving prices far higher than the recommended valuations. At the last minute they pulled out, landing rivals with an exorbitant bill. A large plasma screen showed the real-life bidding going on downstairs. George Stubbs’ “Gimcrack on Newmarket Heath” sold for 22.4 million pounds ($35 million), making it the third most valuable Old Master ever sold at auction.

For the young would-be buyers, the event was one of a series of workshops aimed at grooming them for the responsibilities of inheriting vast wealth. A taster of how to invest in alternatives to stocks and bonds, the session showed how some of their ‘high net worth’ parents are protecting their wealth from the market ructions of the financial crisis.

But it went further. It also showed the young investors how they could boost their budgets by offering art in their collections as collateral for loans.

“It’s a way for them to get liquidity out of the art collection to invest back into their business or buy other new business,” said Suzanne Gyorgy, a New York-based art finance manager at Citi’s private banking arm, which organized the event.

Art used to be known as an “investment of passion”; today for those who can pay, it is a form of haven. Demand for art, watches, rare wines, vintage cars, boats and wine expanded in 2010 as the world’s super-rich rebounded from the 2008 financial crisis, according to a report by Capgemini and Merrill Lynch in June. A 300-bottle collection of Chateau Lafite-Rothschild sold at auction earlier this month in Hong Kong for $540,000, the highest value lot achieved at any

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Madison National Life Insurance Company to Implement GettingHired, LLC’s FastTrack Return-to-Work Solutions


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FastTrack Technology Helps Enhance Return to Work Programs and Improves Outcomes for Injured Workers

BEDMINSTER, N.J., Aug. 2, 2011 /PRNewswire/ — Madison National Life Insurance Company, Inc., headquartered in Madison, WI, today announced it will implement FastTrack Return-to-Work Solutions to optimize its Return-to-Work programs from both the employer and claimant perspectives and improve its claim triage through internal operational efficiencies. Available through GettingHired, LLC, FastTrack assists insurance companies in the short/long-term disability and workers’ compensation sectors.

FastTrack Return-to-Work Solutions is the first commercially available technology to automate the entire Return-to-Work life cycle. FastTrack’s Transitional Service Tools Module automates the capture of the Job Analysis and Physical Capabilities Form for an injured worker and provides an online comparison identifying any variations in abilities and makes recommendations regarding job accommodations, temporary work assignments and need for additional medical management or occupational change. FastTrack’s Career Service Tools Module provides claimants, who need to find alternative employment, with a robust means of making connections, building their career-related toolkit and finding a job. The net effect allows companies to more quickly identify and assist injured workers that need temporary work assignments or intensive vocational counseling and job transition services, resulting in shorter claim duration.  

“We believe that FastTrack will allow us to present a compelling value proposition to new and existing employer customers where we can exceed their expectations from a Return-to-Work perspective, resulting in new business and higher levels of customer satisfaction for Madison National,” said Robert Stubbe, Madison National Life‘s Executive Vice President. “We also look forward to realizing the inherent operational productivity improvements that this technology provides.”

Thomas Capato, GettingHired’s Chief Executive Officer, stated, “We are very excited to add Madison National Life to FastTrack Return-to-Work Solution’s growing customer base. This is a great opportunity to achieve excellent outcomes for Madison National Life, its employer customers and their injured workers/claimants. FastTrack offers a unique set of tools to benefit each of these constituencies which positions our customers to more effectively grow their business.”      

About GettingHired, LLC – GettingHired, LLC is a software and services organization focused on creating employment opportunities for people with disabilities and helping employers find talented employees. In addition to the FastTrack Return-to-Work Solutions product, the company is well-known for its national employment and social networking portal GettingHired.com – Careers and Community for Talented People with Disabilities. GettingHired.com uniquely connects talented job-seekers who happen to have disabilities

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