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A Movement for Change

A marketing manager was hired by a commercial bank located at the heart of a financial hub. The manager was given the task to create new systems and procedures and submit for management approval and implementation. The initial action done was to observe the front line operations in the branches as well as in the head office.

In due time, the manager submitted the evaluation report and recommendation for the following:

  • Re-build the image of the bank in the industry. The need to standardize the branches’ appearance, the bank’s logo and corporate color and to activate representation in the bankers association.
  • Improve the system in servicing bank customers by adapting the numbered queuing system, the first time to be implemented in the banking industry.
  • Develop monitoring of branch managers’ activities and evaluation of performance vis-à-vis attainment of goals.
  • Personality enhancement of personnel. The frontline personnel need total re-orientation on good grooming, visual poise and communication skills.
  • The manager did not expect that top executives will agree with all the recommendations. There were those who commented that it might not work. While the others, reacted about the expected expenditures for the projects.

    The following were highlighted by the manager for the approval of the above projects.

    1. Since there were those who are troubled in accepting the idea, the benefits were illustrated with examples based from previous experiences.
    2. People initially respond to the demand for change by sorting out blame for the original problem. The job done by the manager was to focus the discussion on what’s wrong and how to fix it; not who’s wrong.
    3. Through persistence. When the message is repeated over and over again, it eventually gets through.

    Finally, all projects were approved by top management and successfully implemented.

    The benefits being in the forefront of a movement for change carries with it a deep sense of satisfaction from knowing that someone has contributed something for a better organization.

    How to Deal With Price Resistance Wisely

    Whatever product is sold, there is objection every salesperson is certain to encounter from time to time, the price of the product.

    How to cope with the challenge can make a great deal of difference in the volume of products sold and more importantly, the profitability of the business.

    There are guidelines or tips designed as to how to meet price resistance head –on and come up winning the sales.

    • Believe that the price of the product is right. Apart from selling oneself first, a salesperson must totally believe and be convinced that the product being sold is outstanding and one of the best in the industry..
    • Make sure the buyer’s real objection is price. The buyer might be citing high price as a disguise to some other objections which the salesperson failed to highlight in his presentation. This could mean not being able to explain the major features and benefits of the products.
    • Sell the product and some add-ons. Do not sell the product alone but everything that goes with it i.e. company support and services.
    • Highlight the dangers of false economy. The attraction of supposedly low-cost products could be more costly when the product bought is of inferior quality that would need untimely replacement.
    • Sell more aggressively during uncertain times. Slump periods offer the salesperson special opportunities that don’t exist at other time of year. When the business is slow, there is more time to prepare for presentation and tailor it to the customer’s special concerns and needs.

    The salesperson who combats resistance most effectively is the one who will sell more successfully.

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    Why Sales People have to be Goal-Oriented

    One of the ways to become self-motivated is by having a purpose in life. This calls for goal setting. A goal does not only motivate, it provides focus, meaning and direction in personal and professional lives.

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    Fashion TV Listed on the Frankfurt Stock Exchange

    The global fashion and lifestyle channel Fashion TV, founded by Michel Adam Lisowski, was listed on the Frankfurt Stock Exchange on 30th April 2010 and now offers an interesting opportunity for qualified investors.

    The dynamic growth of FTV in recent years has generated great interest among investors wishing to be a part of the success story. On behalf of owner Michel Adam Lisowski, CEO Yaron Jakubowicz therefore restructured the business in order to prepare it for a stock market listing. The listing on the Open Market of the Frankfurt Exchange took place on 30th April 2010 and a total of 5,257,260 shares in the company are now approved for trading by qualified investors.

    Press

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    Is a Business Name a Prerequisite inEstablishing a Merchant Account

    A registered business name is needed when applying for a merchant account. Reasons for requiring a business name include: merchant account is not for personal use, greater chance of approval, fast approval time, and pays lesser fees.

    A registered business is one of the requirements when applying for a merchant account. However, this is not an absolute requirement that would result to a declined application. While not all providers ask for the same set of requirements; some would for some obvious reasons like:

    Not for personal use

    A merchant account is definitely not for personal use. Obviously, there should be a valid business that is legally operating before one can be granted a credit line by the bank.

    Greater chance of approval

    As much as possible, merchant account providers grant merchant account only to those qualified and legitimate business companies with good credit standing for security purposes. Approval can also be granted to those unregistered businesses, but would be categorized under high risk merchant accounts.

    Fast approval time

    A merchant account application that has been legally set-up and has passed all the basic requirements set by the provider will get a faster approval compared to those unregistered ones. Most of the reputable companies have financial sheets to show the financial strength of the company. A proven track record will serve as a strong supporting document when applying for an account.

    Pays lesser fees

    Recognized companies registered by law that have been operating for at least a year or two are considered low risk and stable businesses; therefore, pay lesser fees than the high risk businesses. New companies and illegally operating businesses are categorized as high risk businesses because they are more susceptible to fraud, prone to delinquency, and even subject to bankruptcy.

    To have a greater chance of getting an approved merchant account, one needs to have an established and operational business. Aside from a registered business, account providers require the following other requirements: business license, tax returns for the last 2 years, valid ID (driver’s license), voided check, latest 3 months bank statements, business phone number and website if there’s any.