One of the biggest decisions that a person will have in the modern world when it comes to their business is whether they want to go online or offline. This actually applies just as much to established small business as it does to business that is just getting started because whereas a starting business is looking to establish a market presence, established businesses are looking to expand that market presence and it can be done through both online and offline channels.

There is really no good answer to this question aside from evaluating the relative strengths of both fields and deciding which one is better for your start up or expansion, so let’s give that a try right now.

When you are working in the online field, you can reach a lot more people for a lot less money, but at the same time many have argued that an online capture is less effective than an offline capture because of the tangible and sometimes personal nature of the latter. However, a failure online is easier to swallow because of the simple fact that a failure online is a lot cheaper.

So the online field is cheaper and wider, but the offline field likely will get you higher quality leads and captures. It’s a tough choice and one that is ultimately decided by your resource level for start up or expansion as well as the amount of effort that you are willing to put in.

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