So the Super Bowl was kinda boring. The Patriots are the greatest team ever. Blah. Blah, blah.
But at least the commercials were good. Did you see the Pepsi commercial in sign language? Pretty cool, right? In fact, in recent years many viewers look forward more to the ultra-creative 30-second spots more than the big game itself.
Should you consider a television-based marketing approach for your business in 2008?
Wait, you don’t have $3 million dollars to burn or a fancy Chicago ad agency in your corner. Don’t worry. You should still consider using commercials as a tool to brand your product or service.
Here are a few tips for creative an effective television presence:
Consider your local cable provider first – Many stations will at no cost allow you to use their production facilities to cut and edit your commercial, … assuming you agree to buy a certain number of ads. Your customers won’t know how much you spent on these ads (which can be as little as $1 apiece in smaller markets), but will be duly impressed by your effort
Don’t star in your own commercial – It may seem like it makes sense to be the main character in your own commercial, but often these low-quality homemade commercials come across as cheesy and aggressively self-serving. Check out some of these tacky ( and funny) local spots collected on YouTube and you’ll see what I mean.
Don’t reinvent the wheel – There are hundreds of companies (like Spot Runner) that offer a library of pre-packaged tv ads to fit any number of business models. They’re pretty affordable and will save you loads of time.
Tell your customers what you’re doing – That is, if they don’t tell you first. With so many other advertising techniques, it’s very difficult to track the effectiveness of your marketing. Despite what you may hear, people watch television now more than ever. Including the commercials. A lot of times, people will have a soft spot in their heart for a local company on tv. Tap in to that feel-good local pride by making an ad that celebrates your product and your community.
Here are some of the 5 Best Superbowl Ads.
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Hi there. Football was great yesterday. Why is it that the budweiser commercial not on top 5…sigh… added your link into my blogroll.
Live Love Life - Jojo