He is presently one of the respected businessmen in the field of furniture designing. He left a prestigious career in the United States as a teacher in an Academy of Art and as an industrial designer in order to take full responsibility of family furniture business.

Taking over the family business from his father who was an excellent salesman was not that easy because what he has mastered was in designing. He realized that in order to enable him to expand the business, he needed qualified people to work for him. First, since his specialty is in designing only, he is not well versed in sales and marketing. Hence he needs people to do the job. Second, he needs people to work on how the furniture business can adjust to the changing economic times where cost of labor and materials are high. Thus, the business was restructured with new marketing team and a services-based design principal as collaboration between the designer and the client.

The business was a continuous success because he sees to it that by utilizing all modern communications facilities, clients are regularly sent mailers or e-mails to give updates about upcoming new products. He makes sure that the products are promoted through magazines, newspapers or through advertisements. Likewise, to be featured in publications is a big plus factor for the target market to be informed. Lastly, by having a showroom that is accessible to prospective clients where they can view, touch and evaluate the products and give them favorable impressions of its quality.

Career change can be rewarding to a person who is willing to accept challenges towards a new direction in life.

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