The key for measuring advertising through commercials is creativity and the impact it can have on the target market. Apparently these two things were present as Bridgestone commercials “Scream” and “Lucky Dog” made the final list of possible winners at the Cannes Lion International Advertising Festival.

Here are the two ads:

[tags]international_advertising_festival, cannes_lion, lion_international, target_market, bridgestone, scream, commercials, creativity[/tags]

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