Marketing research is a marketing process that includes extensive variety of activities such as systematic collection of data; recording; and data analysis regarding concern subjects in relation to marketing products and services. Each process is important and must conduct in same manner. This systematic process can applied to a different marketing problems or issues. Marketing research divided into several types such as Consumer marketing research, Business to business marketing research, Qualitative marketing research and Quantitative marketing research.

The main objective of marketing research is to supply the trend and details that needed by marketing executives for their decision- making. Details should be accurate, significant and updated information.

Most marketing research process follows this outline.

1. Define the marketing problem

2. Study the design of research report

3. Associate types and sources of information

4. Planning the data collection forms and questionnaires

5. Collecting data or information

6. Data analysis and construal

7. Preparing and constructing Marketing research report

Marketing research should be systematic and planned in advance. The research should follow procedures to be a successful one. It should also be objective, must conduct fairly with no personal or political influence and should provide an accurate and true information or data.

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