What does product-positioning means? Generally, it involves the process of creating an image of the company to their target market. The impressions that they consider are the benefits that consumers can get to the product and / or services, the application, quality and the price. Positioning your product to the market requires good strategy thus other has failed some got successful.

To accomplish a successful product positioning is not easy, companies needed enough time to study many factors some of them are to identify the target market, the most important benefits of product or services, identifying your competitor, difference of your product to the competitors and how customers can benefit from the uniqueness of your product or services. If you do your job and got a successful positioning this will lead to a stronger product and / or service image hence, a powerful company too.

There are different types of concept in terms of product positioning; these are the general pattern or model.

1. Functional positions – focus into what benefits they can offer to their customers and how to get a favorable perception from the industry.
2. Experimental positions – focus on how to provide cognitive and sensory stimulation
3. Symbolic position – focus on establishing and enhancing image, identity and customers fulfillment.

Product positioning is consists of four principles; the USP or Unique Selling Proposition, Risk reversal, Inordinate value and the Customer education. These principles will help your business grow and stand out among competitors. Researching, right concepts, time ad effort will be in need to conceptualize those principles.

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