Survive the Recession Through The Power of a Strong Brand
The strength of a company’s brand is its greatest asset during good times and most especially during tough times. That’s when a strong brand can elevate an organization above the competitive fray. A great brand is familiar, it speaks of integrity, character, quality, effectiveness, and reliability. It doesn’t matter if it’s a large corporation or a solo-preneur.
Ventureneer.com presents “What Do You STAND For? Why Branding Matters to Small Businesses” a FREE webinar on Wednesday, July 22, 1pm – 2pm, ET. Learn how you can use your brand to survive the recession.
All businesses, regardless of their size, age or locations, have a brand identity. A brand is the sum of the good, bad and the ugly of the business. It’s also defined by the receptionist and the music customers hear when place on hold. The brand is what the company promises and what it delivers. It is this latter point that REALLY matters – small businesses cannot afford to make false promises. The goal of this FREE webinar is to present some of the basic elements of good branding and then demonstrate how small and/or start-ups can use many of these techniques to define or refine their brand.
This webinar is ideal for a solo-preneur, a freelancer or the CEO of a business with 10 employees.
“When customers are re-thinking all their buying habits, developing a powerful and recognizable brand may just be the most important thing for a business owner to do,” says Alan Siege.
Ventureneer provides a new approach to learning that blends traditional formal instruction with informal learning derived from peers using Web 2.0 technology to capture and share this knowledge. Ventureneer’s customized Web 2.0 learning environment: blogs, virtual classes, peer-to-peer learning, coaching, web events and articles, provide the necessary support to make faster, better organizational decisions.
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