Poor Marketing Strategies Blamed for Big Three Demise
For most businesses, when something goes wrong in the course of business operations for profit, expect marketing to carry the burden of taking the blame. Such is the same issue right now for the big three automobile manufacturers of Detroit, Chevrolet, Chrysler and Ford. Their much celebrated losses and impending financial catastrophe has been blamed on their marketing strategies and not there actual car quality.
These three car manufacturers have been around and car enthusiasts don’t really need to own one to understand how good these vehicles are. They are a universal brand that has gained popularity and while many never saw this coming, it is apparent that at least two of them are clinging on to dear life in the corporate world.
The times are tough but that does not mean you cannot adjust towards the market trends. Good marketers know how to manipulate in business and apparently this is something that is being hit by most business critics.
It makes you wonder why the marketing people were not included in the axed jobs by these companies.
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