Integrate a Teaching Component In Your Business Strategies for 2008
This is the second in an ongoing series discussing author Stephen J. Covey’s landmark book, The 7 Habits of Highly Effective People
In his many books, business guru Stephen J. Covey suggests that the ability to teach is an ingrained habit of “highly effective” people. Teaching is a positive not just for the student, but the teacher as well. The process of teaching a new skill or concept to another person reinforces the knowledge for the one doing the instruction. Just as a basketball player repetitively drills the fundamentals of the game, it is good practice for future experiences with your customers. After all, if you can’t explain your product or service effectively to your colleauges and co-workers, how can you expect to be persuasive when it really counts? Here are a few quick tips to help you make teaching a natural component of your business in 2008.
- Offer a free seminar for customers and potential prospects — Prospects love an opportunity to learn something or get expert advice for free. Plus, this will give you an excellent opportunity to fine-tune your presentation skills and test out new material or conceprts. And if you feed people during your seminar, you’ll be swimming in quality sales leads in no time.
- Teach your employees a new skill each month — Have a monthly meeting devoted to learning a new piece of useful information. Bring some nice bagels and coffee. Not only is it good for morale, but it will help you keep their attention.
- Empower your own employees to teach a new concept/skill to co-workers — If you’re a business owner, you should jknow that your time is valuable. There’s just not enough hours in the day to be everywhere and do everything. Take one of your talented employees out to lunch and ask them to teach a new concept to the rest of your staff. Not only will it take some work off your plate, but it will make your valued employee feel like a crucial part of the team.
- Sponsor ongoing industry education for your employees – If Tony Robbins or Zig Ziglar is in town, bite the bullet and buy tickets for your staff. Or if there’s a seminar locally that deals with your industry, invite the team to attend. Sometimes it’s good for your employees to hear the “good word” from someone besides the boss.
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[...] Integrate a Teaching Component In Your Business Strategies for 2008 This is the second in an ongoing series discussing author Stephen J. Covey’s landmark book, The 7 Habits of Highly Effective People In his many books, business guru Stephen J. Covey suggests that the ability to teach is an ingrained habit of “highly effective” people. Teaching is a positive not just for the student, but the teacher as well. The process of teaching a new skill or concept to another person reinforces the knowledge for the one doing the instruction. Just as a basketball [...]