What is advertising? It is a form of communication that attempts the prospective customers to buy the certain products or services. It helps you transmit the message on how your products or services will benefit them (consumers). Advertising is one of the key factors that help you to sell your company itself. Good advertising plan will help your company to surpass from your competitors. The basis of your staying power into the industry is the right choice from the types of advertising campaign.

What are the types of advertising?

1. Media – it is usually use by the big companies, placing ad on this type of advertisement is expensive, and that is why only big companies can avail this. It is best use by those organizations with high percentage of impression. Media advertising consists of; newspapers, magazines, radio, television adverts, billboards, mobile, banners, cinema, musical stage shows and the likes.
2. Television commercials – This type regard as the most effective among others. Television network charge certain amount to the advertiser. The price is depending on the ads duration and to the popularity of the event or TV program your ads inserted. TV commercials usually made by trying to relate the product to the audience. It is regularly in a form of a jingle that is easy to learn by heart.
3. Celebrity advertising – the involvement of celebrities to the advertising campaign such as television and print adverts by carrying certain products or services will help the advertisers to recognize their products by the consumers.Getting celebrity advertisers will depend on the line and types of your product or company. The celebrity should fit well to what they are advertising, for the success of the campaign.
4. Guerrilla advertising – This type usually entrenched a product or brand in entertainment and media, also called as a covert advertising.
5. Infomercials – The goal of this advertising is to get impulsive and fast purchases. The advertising style is to display, describe and mainly to demonstrate the features of the products and conduct testimonials from customers.

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