How to Be an Effective Telemarketer
Telemarketing also known as a telesales is a way of promoting products or services via telephone as a medium. Wherein the Telemarketer offer and pitch the customers of their products or services over the phone. Various sales companies are practicing telemarketing that is why the number of telemarketer also increases.
Telemarketing process is commonly categorized into four (4) subcategories: (1) Lead generation – this includes gathering of information such as the company name, decision maker. Telephone or fax number, etc. (2) Sales – product promotion and influence customers to buy or hire your product / service (3) Outbound – directly contacting prospective and existing clients, and (4) Inbound – deliberate action for incoming calls from a customers requesting information or giving orders
To be an effective telemarketer, you should possess the following traits:
- You should know your company and product – A good telemarketer is well-trained in all aspects or facet of the company such as the background and products / services
- Know your prospective clients – research is the best key to generate leads and to know all the needed details in pitching your prospective customers.
- Good communicator – You should know how to deliver your thoughts and know different ways to make your customers react, answer or ask questions
- You ought to be an effective listener - You should be a good listener, in that way, you will know the needs and wants of your customers
- Good educator with the product he/she representing – In making a calls, be sure you deliver all the valuable information of your products. Be sure you highlight all the benefits.
- You should possess a good command in sales – Make sure you are in control of the conversation
- Establishing rapport to every individual/client – rapport is effective tool or way in having a repeat customer.
- You need to sounds like a trustworthy sales person – remember you are dealing with customers over the phone. They did not know and see you, in order for them to entertain and make / close a deal with you; they should trust and believe in you first.
- Be responsible – You should attend to all your customers after sales needs and be remind of your sales collection.
- Be organized and a disciplined telemarketer – you should have an organized lists of your leads, a time sheet, wherein your goal is listed and planned in an attainable time frame. Prepare a checklist, as a reminder of how many calls did you make in an hour, whom do you need to make a call back, etc.
- Be guided to the phone etiquette – As they say, when you are talking to a client, always wear a smile, as they will recognized the gesture over the phone. Always be nice and friendly.
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