Harman Consumer Inc., a division of Harman International Industries, Incorporated, today announced a direct-to-retailer business model to optimize the company’s product distribution, increase profitability for dealers and deliver the preeminent consumer experience in retail electronics.

Harman will focus its attention exclusively on direct-to-retail partnerships, eliminating the need for independent distributors, providing a more streamlined, efficient and effective engagement with customers and consumers. Effective January 1, this new distribution strategy will create more targeted and powerful retail partnerships, support Harman’s premium brand equity and ensure a richer in-store consumer shopping experience.

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