The responsibility of marketing to the organizations is very important to monitor. This is probably the main reason why marketing is one of the popular topic to the web. There are many things and topics to discuss about this, thus actions and implications are short.

There are two areas of the marketing accountability:

1. Marketing department holds the responsibility for the financial objectives of the organization. They must monitor the ROMI or return on marketing investment.
2. Strategic goals of the organizations must align with the responsibility of the marketing department or team,

Comprehensive trainings must do to all the marketing teams. It must organize and schedule on a regular basis for them to analyze what is the appropriate marketing measures to go in and to appoint the best person who will monitor these measures. Many marketing tools are available in our time such as online marketing, billboards, direct mail, newsletters, media advertisement and many more. Hence, some of them are costly while others will only cost a small amount. The question is what is the best to implement? Big companies do several marketing process, for they can afford it to do so. Still they do some preventive experiments to determine the cost effective marketing process.

Effective marketing process must determine the accurate ROI or return-on-investment. According to some study, marketing ROI is one effective way in determining the effectiveness of the marketing teams; they said it is an ideal measure for every organization.

Marketing should have a good relationship with finance team for the reason that if the finance team has good monitoring records of marketing’s ROI, the firms can have immediate failure awareness. Additional for this is the metrics responsibility will handle by the qualified and well-educated staff, which is the finance team thus it has a higher percentage of accuracy.

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