Los Angeles – Daily Variety will end its daily print edition after 80 years in publication, the trade industry journal announced Tuesday.
The move is part of a series of measures to help the publication, once regarded at the bible of the film industry, compete with more nimble online media. The publication will now produce a weekly print edition and constantly update its website, which will no longer require a paid subscription, the company said.
The company instituted a pay wall three years ago but has seen its readership fall precipitously since, and now lags far behind newer rivals like Deadline.com in audience numbers.
”It was an interesting experiment that didn’t work. We look forward to welcoming back longtime Variety readers when the pay wall drops March 1,” said Jay Penske, chairman and chief executive of parent company Penske Media Corp, which purchased Variety last year for 25 million dollars and also owns Deadline.