AIG Needs to Rebuild Customer Trust and Loyalty after Debacle
It seems that AIG has gotten of the hook but as far as taking pride in commercials that they let out to support their business venture, they may want to redo them, especially when it comes to their tagline. For sure, they need to work doubly hard to try and get back the loyalty of their market (including their current clients) for them to recover the dent that this has done to their image.
The commercials are cute but as far as believing that they are still reliable and on whether people would still invest in insurance premiums or other related investments, a lot of questions remain in the air for AIG even if they were loaned $85 billion by the US Federal Reserve.
[tags]insurance_premiums, business_venture, aig, tagline, us_federal_reserve, loyalty, commercials, hook, investments, pride, insurance[/tags]
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