The Secret of Every Success
Doing more than what is required or running the extra mile is the secret of every successful businessman.
Several years ago, a young entrepreneur entered the garments industry. Being in the garment business, it always entails the need to check and learn the latest fashion trend specifically from developed countries to be able to compete in the market. In most situations, the cost for materials (fabric) used on every new fashion trend are quite expensive.
“Less fabric used, the higher the earnings”. Majority of entrepreneurs who are into garment business will do everything they can by stretching a millimeter extra fabric to keep the cash registers ringing at the expense of the customers feeling shortchanged. In some cases, materials used on its first and second batch production meet quality standard while subsequent production are mixed with below standard materials as long as it can likewise pass the buyers choice.
As a newcomer in the garment business, he decided to be liberal with fabric use and charge a higher price instead of joining the bandwagon and make more money. Indeed, a good product will always be bought despite its high price. The decision made a few years back has been richly rewarded.
The young entrepreneur was faithful to its business philosophy and marketing strategy– “ to generate reasonable profits by producing only quality products, meeting the needs of customers”. Every individual who bought and was satisfied with its products became the walking advertisement of the company.
