With a 24-7-365 news cycle, it’d be hard to avoid recent reports about the U.S. Economy and its struggles. If you watch the nightly news on a regular basis, you’re bound to hear the dreaded “R” word - recession - more than a few times. With the real estate market, stock market and interest rates all plunging lower than necklines at a high school prom, it would be easy for a lot of business owners to give into a “sky is falling” mentality. And many already have. At some point, all the negativity becomes a self-fulfiling prophecy for a lot of business owners.

Does all this gloom-and-doom about the economy mean you should be alarmed and change the very fabric of your business? Of course not.

Adapt and overcome. Don’t make a decision based on emotion or group hysteria. Be practical and keep a longer term view on things. Don’t water down your business be extending your services outside your normal areas of expertise. You’re liable to spread yourself too thin and make things more difficult for yourself. Your customers will repect you more at the end of the day if you stick to your guns.

Ideally, you should build your business in such a way that you are insulated somewhat from fluctuations in the market and downturns in the economy. If over time you find that your business moves to closely. If you can’t stomach the ups and downs, you

The economy rewards the bold and intrepid. Turn a potential negative into a positive. Be flexible enough that you can adapt your approach in tough times. But don’t stray too far away from your core competency. Your product or service is just as useful now as it is in any market. You just need to figure out better ways to let your customers in on this secret.

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