You’ve done all the hard work already. Your business plan has been edited and re-edited several times. All your t’s are crossed and i’s dotted. You’ve projected your revenues, bought your equipment and inventory, hired a few remployees, and officially opened your doors for business. The local newspaper did a nice write-up on your company and you just had a ribbon-cutting ceremony sponsored by your county’s chamber of commerce.

It’s now the end of January, though, and you’re wondering where all your customers are. Despite your exciting products and services, nobody is beating down your doors to do business with you. You’ve cultivated an excellent reputation for yourself in your community, but for some reason, that hasn’t translated into any revenue for your new business.

So what gives?

You need to market yourself better, that’s all. Don’t worry. It’s a mistake that many new business owners make when they first start out. Here are a few helpful, low-cost marketing techniques to spread the word about your new product or service.

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