The factors we generally consider in marketing are the product, price, the place or location, and promotion or the most common jargon used-advertisement (market mix). Marketing is very basic yet, so complex. Every transaction in this world, (even during the medieval era) is accomplished through “excellent marketing strategy” may the product be tangible or intangible, service and the like.

With the invention and modernization of communication technology, people can now easily access to target prospective clients to promote and sell products on a larger scale. The same also is true to people who do not have the luxury of time to canvass for and buy what they need. All they have to do is check through the internet for possible supplier/s. Thus, accessibility is no longer a hindrance in transacting business.

However, we have to be conscious, observant and alert as to how the modern communication technology in marketing through advertising is influencing people specially the young and the young adults, in particular. An advertisement is conceptualized either by a person or a group who differs in attitude or state of mind, family background, culture and beliefs.

Let’s face it, advertisements (good or bad) influences people’s way of life. This can be observed among the young and the young adults who imitate the behavior of product endorsers (actions, language used and lifestyle). Therefore, the human factor has to be given bigger consideration- in marketing through advertising using modern technology, not just to achieve the desired return of investment and profit but promoting “good moral values” (character enhancement) as well.

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