Caveat Emptor (purchaser beware) / Caveat Vendor (seller beware). In the 1980’s, countries like Sweden and the United Kingdom issued a legislation which supports customers’ right. Way back in 1973, full responsibility was laid upon a supplier of goods in United Kingdom to ensure that any goods were indeed good for the purpose for which they were promoted and sold.

Perhaps this legislation has now been repealed, upgraded to fit into today’s marketing trend and is now being strictly implemented among the first world countries, as well as, in some developing countries, or perhaps by quite a number of the third world countries.

However, why is it that in this generation, there are still poor quality products being sold? Children’s toys or nursery products that are potentially dangerous due to inferior manufacturing practice i.e. products mixed with chemicals not intrinsic to its components.

There are food products containing ingredient/s hazardous to health, which can cause cancer, death or disability to people. Unfortunately in most cases, the adverse effect of inferior/defective products are discovered only when reports or complaints have reached the media and subsequently reported to the concerned authorities.

As such, the harm has been done already. Whereas, these concerned authorities are supposed to be the ones responsible in thoroughly inspecting the products before it reaches the end users.

Reminder to manufacturers/sellers and buyers, “Customers don’t buy products; what they are looking for is a bundle of benefits”. When people purchase products, they are not motivated in the first instance by the physical attributes of the products but by the benefits that those attributes bring with them.

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