In this era of political correctness and excessive politeness, it seems like ”no” has become a dirty word in business communications.

As a business owner, your time is valuable.  As much you’d like to be all things to all people, you just can’t.  There’s simply not enough time in the day to be everywhere and do everything.  Don’t say “yes” when you don’t mean it.  A thoughtful “no” is much more valuable.  Use the following tips to improve your business “no”-ledge. 

• Have a system for choosing your commitments: Ask yourself  tough questions each time someone asks for a commitment of your time.  Do it out loud if you have to.  Do I really want to do this?  What can I expect to benefit from this experience?  Do I have enough time to make this commitment?  Why are they asking me to do this?  What would happen if I said “no”?
• Be professional and cordial:  If you have to say “no,” do it nicely.  Give an explanation.  Apologize for not being able to participate. 
• Keep your options open for the future:  If you’ve said ”no” professionally, you’ve left the door open for a potential “yes” in the future.  Offer the “asker” an alternative that works for both of you.  

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