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User Centric webinar discusses when to use eye tracking research to obtain actionable insights.

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CHICAGO, April 12, 2012 /PRNewswire/ — It’s a well-known fact that eye tracking can provide some interesting insight into how people process information. But how can user experience professionals determine if eye tracking is indeed a useful addition to their studies? User Centric, Inc.’s upcoming complimentary webinar on April 17, “No, But Really, Do I Need Eye Tracking?,” will address this subject by discussing the benefits of eye tracking and the proper application of the method.

(Photo: http://photos.prnewswire.com/prnh/20120412/CG87007)

During the webinar, User Centric, Inc.’s Associate Director, Aga Bojko, will talk candidly about when to use and, perhaps more importantly, when not to use eye tracking. Bojko will describe both qualitative and quantitative types of findings that can be obtained with eye tracking research, and explain how to decide whether or not stakeholders will benefit from this method. This presentation will outline example situations in which eye tracking is most effectively utilized, from determining the ease of new drug label differentiation from existing labels to evaluating which package design will be most effective on a shelf.

After twelve years of designing and executing eye tracking research, Bojko is currently writing “Eye Tracking the User Experience: A Practical Guide,” to be published by Rosenfeld Media later this year. She is also an active member of the UX community as Managing Editor of UPA’s User Experience magazine and Adjunct Professor at DePaul University where she lectures on UX research methods.

This webinar is part of User Centric’s webinar series, “We Believe Experiences Matter,” which includes presentations on a variety of topics, from conducting global user research and longitudinal mobile studies to measuring behavior in call centers and designing complex user interfaces. To view the entire webinar schedule and register, visit http://www.usercentric.com/webinars.

User Centric, Inc. is a global user experience research and design firm with a long history of improving user experiences. Services include user research, user interface design, usability testing, expert evaluations, eye tracking, and ethnographic research. Learn more at http://www.usercentric.com.

Contact: Pamela Stoffregen-Gay
Phone: (630) 320-3922

USER CENTRIC, INC.
1815 S. Meyers Rd., Ste 1000
Oakbrook Terrace, IL 60181
www.usercentric.com
Phone (630) 320-3900
Fax (847) 655-2850

SOURCE User Centric, Inc.

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Nowadays, companies are experiencing economic uncertainty and downsizing.  There are people who quietly accepted another work elsewhere which caught their former associates with surprise by moving rapidly ahead to bigger responsibilities.  It is because the new employers evaluated and recognized their capabilities and gave them the chance to use them. Read the rest of this entry »

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By Angela Moon

NEW YORK |
Thu Apr 12, 2012 2:44pm EDT

NEW YORK (Reuters) – U.S. stocks rose more than 1 percent on Thursday as lower Italian bond yields eased some euro-zone concerns and rumors about China’s strong GDP growth bolstered investors’ appetite for risk.

The SP 500 popped above its 50-day moving average in a sign that traders may see the recent pullback of nearly 5 percent as an opportunity to catch up with the benchmark’s performance. The index is up more than 10 percent for the year to date.

In a sign that the labor market’s recovery may be stalling, government data showed new claims for unemployment benefits rose unexpectedly last week to their highest level since January. But some economists cited the Easter holidays for the spike in claims, adding that they expected applications will keep declining in the weeks ahead.

Benchmark bond yields in Italy and Spain dropped following solid demand at this week’s Italian debt auctions, while the euro hit a one-week high against the U.S. dollar, indicating a reduction in near-term concern about the euro zone’s debt troubles.

“The easing bond yields are a signal to investors here that things aren’t quite that bad in Europe,” said Brian Gendreau, market strategist with Cetera Financial Group.

The Dow Jones industrial average .DJI was up 169.72 points, or 1.32 percent, at 12,975.11. The Standard Poor’s 500 Index .SPX was up 16.66 points, or 1.22 percent, at 1,385.37. The Nasdaq Composite Index .IXIC was up 35.26 points, or 1.17 percent, at 3,051.72.

Basic materials shares led gains as the euro climbed against the U.S. dollar and commodity prices advanced. The SP materials sector index .GSPM jumped 2.8 percent. U.S. Steel (X.N) gained 5.9 percent to $28.94. Freeport-McMoRan Copper Gold (FCX.N) rose 6 percent to $37.93.

Early into earnings season, results are beating Wall Street’s expectations at a fast clip. Analysts say the expectations could have been lowered too much and stocks can seem cheap after the SP’s recent pullback of almost 5 percent.

“What early reports we have already show a pretty good beat rate,” said Jim Paulsen, chief investment officer of Wells Capital Management in Minneapolis. “I wonder if we’re going to beat the low hurdle of earnings.”

Market participants also cited expectations that China’s gross domestic product data, due tonight, would surprise on the upside as a reason for gains in basic materials shares. But some were skeptical of this rumor.

“The China story I’m seeing is getting misinterpreted. The Chinese government researcher that supposedly commented on China GDP said 9 percent GDP growth for the full year of 2012, and that he only expected first quarter to be 8.4(percent) to 8.5 percent, which is in line with expectations,” said Peter Boockvar, equity strategist at Miller Tabak + Co in New York.

The U.S. Federal Reserve is running through data to determine if last month’s soft non-farm payrolls report was a weather-related setback or a sign the recovery is losing momentum, said William Dudley, president of the Federal Reserve Bank of New York.

Dudley left the door open to additional stimulus measures if the economic recovery gets off track. Previous rounds of quantitative easing have provided a boost for equities and other risk assets.

(Editing by Jan Paschal)

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